The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
The workplace giving program can be customized in order to heed out generational gap and offer an interesting solution for the future corporate philanthropists such as the Millennials to have something to get behind in so understanding the thoughts and how they work should be the start of it.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
The workplace giving program can be customized in order to heed out generational gap and offer an interesting solution for the future corporate philanthropists such as the Millennials to have something to get behind in so understanding the thoughts and how they work should be the start of it.
About the Author:
Sebastian Troup loves writing about corporate social responsibilities. For more info about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please visit the Truist.com site now.
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