If you have ever read John Maxwell's book, The 15 Invaluable Laws of Growth, you may remember his chapter on the Law of the Ladder. Because I am a fitness pro, I often witness personal trainers make errors by focusing on things like certifications and new machines and gadgets to grow their business rather than focusing on business and leadership.
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
About the Author:
About the author: Vito La Fata is a business coach who is an expert in the field of marketing fitness. If you would like to know how to make more money in fitness, visit his site for more information.
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