Friday, September 6, 2013

The Importance Of Having A Good Business Growth Plan

By Helene Norris


Business growth plan is necessary for the growth of any business. An entrepreneur must be in a position to come up with a plan which is effective. It is necessary to start by having an understanding of the various areas which makes up a venture. The first one is marketing. Marketing involves being able to promote your goods to the customers so that you can increase your sales.

Any organization must have the finance department. Issues of finance must be managed properly by a professional. The expenditure should be balanced with the income. The moment the income is spent without consideration or without proper planning, the organization will break down.

Another department is the marketing. Unless there are right strategies put in place to market the venture, the profits will not be realized. The customers need to be encouraged to believe in the services being provided by the venture. Marketing strategies should therefore consider making people to be aware of the services and the goods being offered.

This can be done through advertisements in the televisions, radios and newspapers. One may also consider using printed flyers to market these services. Alternatively, you may also choose to stick posters notifying people of the services they render or the available goods within their stock. All these marketing strategies are included in the plan. It is worth noting that different types of venture require different marketing strategies. Therefore the plan will take that in to consideration while the strategies are being developed.

Another are is on finance. The purpose of the having a blue print is to increase the finances of a business. Financial statement and tax returns is what enables the business to operate effectively. Management of the finance is also very crucial in the blue print. How profits should be ploughed back to ensure development is very important. The business can only grow if it is expanded using the profits realized.

The evolution is done so that one may know the correct financial position of the venture. The current financial position is what will be used to make the plan which is capable of taking it to the next level. The goals and the objectives are then developed which must be in line with the vision and mission.

The other step is to develop strategies. The strategies forms the major part of the growth plan. You must be in a position to come up with good strategies which will enable them to grow. It is important that after coming up with business growth plan, you should be able to fully implement it in order for it to take effect.

The short term objectives should be achieved within the few months while the long term may go for a period of about five years. Since there is competition and challenges in any field one chooses to venture in, it is necessary to also come up with a proper way of dealing with the challenges. These are some of the benefits of having good business growth plan.




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