Saturday, January 11, 2014

Building A Successful Service Business

By Marissa Velazquez


A service business is dedicated to providing services rather than products to their customers. Some companies do provide products in addition to the services they offer. They may work for individual consumers or other companies depending on the purpose of the company. Some businesses market to both sectors as in carpet cleaners and landscaping.

As the world moves towards a more technologically advanced service economy the services sector becomes the most profitable arena available for the new entrepreneur. The population is now able to avail themselves of services that enable them to spend more time with family. By providing competent results your customers will return to you again and again.

Many people starting out in this field begin by working from home. Personal services offer this as well as other areas such as bookkeeping, tax preparation, or errand runners. The start up costs are minimal for most of these once you finish school and pay for your education. Others such as doctors, lawyers and dentists need office space as well as assistants to provide the services offered. Untrained services such as housekeepers or errand runners usually have the lowest start up costs.

By bringing their services to the client many companies are taking advantage of an edge that their competitors do not have. The convenience of being able to make an appointment for service at home appeals to many clients. It has become common practice for customers to request home service rather than visiting an office or business.

As with any trade you must know how to accomplish what you are selling. You must also be highly skilled at it and know the newest techniques and tricks. The one thing you must bear in mind is that your customer is the thing that keeps you in business. Losing one customer can cost you thousands of dollars in lost revenue. An unhappy customer will also tell their friends about the problems they had with your company.

Marketing is also important to understand. If you are offering personal services for your clients it would be foolish to market to the businesses in your area. Conversely you do not want to deliver fliers door to door if you are considering operating services designed to appeal to companies in the area. The other issues in marketing are that they are intangible, perishable and cannot be separated from the providers.

As society becomes more affluent and lives longer the services offered must change with the needs. Even though many of these markets seem never to change they eventually will conform to progress. Consumers can afford to employ services based people to do the things they no longer have time or desire to do.

There are numerous types of services you can consider when choosing which way to go with your business. Some areas are not typically considered as services oriented such as the medical field or professional counseling. Others are far more obvious such as restaurants, hotels and beauticians. Regardless of the sector you choose the key factor is customer base and return business. Without that you will not be in the service business long.




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